Universities must increasingly legitimize themselves to politics and the public. They are in competition not only with each other but also with non-university research and educational institutions. Accordingly, their communication both internally and externally has expanded and professionalized over the past decades. Universities are important actors and also subjects in public discourses related to science and education—both in established media and online, including social media. In this volume, leading scholars compile the state of communication research on these developments for the German-speaking world for the first time and identify perspectives for future research.