The phenomenon of football generates ongoing discussion with its rapidly changing events and idols, and has the potential to captivate people across all social classes. Football tells global stories today and presents itself as a media spectacle on all channels, from which almost no one can escape. Marcus Bölz examines how the work and self-perception of sports journalists have changed against the backdrop of the increasing professionalization and commercialization of football operations. Through an analysis of editorial work processes, he investigates the numerous maxims and practices of German football journalists and confronts players, coaches, and fans with the findings. He shows that these individuals often have a very different understanding of the culture of football reporting than the journalists studied and interviewed.