The book presents a method for business model innovation that helps users create a unique corporate profile. Especially in times of digitalization, companies are constantly forced to differentiate themselves from their competitors, as there is an increasing price pressure alongside a growing homogeneity and transparency of products and services. The advantage of business model innovation over traditional differentiation options—product, service, and process innovation—is that it is hardly replicable and, moreover, enables strong customer loyalty through its focus on customer needs. The book develops a multi-part method of business model innovation based on theoretical and practical perspectives. The focus is on techniques and approaches that can be used to implement the model's requirements.