Wolfgang Albeck examines how German-speaking companies position themselves in China, the largest emerging market, to optimally benefit from the growth opportunities there and how they can respond to the increasing competitiveness of local companies to successfully defend themselves against their low-end disruptions. The author follows a mixed-method approach, collecting data through both a written survey and interviews. The mechanical engineering industry serves as the research sector for the empirical part of the work. The written survey was conducted in collaboration with the VDMA.