Consumers primarily orient themselves in the selection and evaluation of a hedonic product (e.g., sweets, hotel rooms with sea views) based on its emotional significance. Thus, in the context of hedonic decisions and product categories, it is less about the cognitively determined, rationally calculated utility, and more about the moment-specific emotional reaction of the consumer to the product, which should be interpreted as a central and immediate explanatory factor in the evaluation. Marie-Kristin Franke initially identifies essential characteristics of a potential hedonic consumption process model by summarizing existing findings from marketing research and hedonic psychology based on bibliometric analyses. To verify the fundamental drivers and interactions of the identified mental evaluation phases and to assess a potential influence of the market.