Innovation in a High Technology B2B Context
English, Monika Maria Möhring, 2014More than 10 pieces in stock at supplier
Product details
Investment goods and services require the particular acceptance of buying, technical, and strategic departments in customer organizations. The empirical evidence from large-scale consumer (B2C) studies therefore bears no validity for B2B decision scenarios in large corporations. Monika Maria Möhring draws on deep insight into an industry-leading multinational corporation's automation, IT, MRO, warehousing, and process innovation projects. She scrutinizes the build-up and optimization of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.
topic | Economy & Law |
Language | English |
Author | Monika Maria Möhring |
Year | 2014 |
Number of pages | 291 |
Book cover | Paperback |
Item number | 8630055 |
Publisher | Springer |
Category | Reference books |
Release date | 9.5.2018 |
topic | Economy & Law |
Language | English |
Author | Monika Maria Möhring |
Year | 2014 |
Number of pages | 291 |
Book cover | Paperback |
CO₂ emissions | 0,5 kg |
Climate contribution | EUR 0,12 |
Product Safety |
30-day right of return if unopened
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