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Kinder als Rezipienten von Onlinewerbung

German, Sonja Kröger, 2017
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Product details

Sonja Kröger investigates the extent to which online advertising determines the lifeworld of children and which factors contribute to adolescents learning to deal confidently with online advertising. From the perspective of media pedagogy, the empirical study expands the findings on three aspects in the research field of children and advertising: a description of structural and content-related peculiarities of online advertising on children's favorite internet sites; an assessment of the advertising competence of adolescents in the context of online advertising; and a holistic description of children's advertising reception, considering the challenges that online advertising poses to children.

Key specifications

Language
German
Author
Sonja Kröger
Year
2017
Number of pages
290
Book cover
Paperback

General information

Item number
8107414
Publisher
Springer
Category
Reference books
Release date
6.11.2017

Book properties

Language
German
Author
Sonja Kröger
Year
2017
Number of pages
290
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,35 kg
Climate contribution
EUR 0,12

Legal Notice

Product Safety

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
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Statutory warranty score

How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?

Source: Galaxus
  • 1.Rheinwerk
    0 %
  • 1.S.Fischer
    0 %
  • 1.Springer
    0 %
  • 1.Stämpfli
    0 %
  • 1.Ullstein
    0 %

Statutory warranty case duration

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  • Springer
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  • An der Ruhr
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  • Anaconda
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  • Ariston
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Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Galaxus
  • 56.Orell Füssli
    1,1 %
  • 56.Penguin Random House
    1,1 %
  • 56.Springer
    1,1 %
  • 60.An der Ruhr
    1,2 %
  • 60.Don Bosco
    1,2 %
Source: Galaxus