Based on several experimental studies, Alexander Weeth analyzes various management decisions in new product development regarding cognitive biases, particularly considering the influence of the organizational context. He demonstrates that a manager's departmental affiliation impacts project continuation decisions and that the organizational position of an information source significantly affects the assessment of its forecasts. The Institute for Market-Oriented Management (IMU) was newly established at the University of Mannheim in 1999. It serves as a platform for application-oriented research and as a forum for dialogue between science and practice. The aim of this series of publications is to disseminate scientific findings that are relevant to market-oriented management.