Communication - more than just talk! Successful communication lays the foundation for success in your pharmacy. The authors explain the fundamentals of communication in concise terms and provide valuable tips for achieving it. In the first part of the book, the authors focus specifically on communication with customers. In the second part, they address communication within the team. Only when communication within the team works does the external impression align, which is discussed in the final part of the book. In addition to theoretical foundations, numerous practical tips, consideration of the ABDA guidelines, and examples from everyday pharmacy practice complete the work.