This book shows how systematic project communication in construction projects can be successful if all stakeholders with their different expectations are involved from the very beginning. The communication model "PESO" (paid, earned, shared, and owned content) provides the perfect approach for this. Using practical examples, the individual steps are explained in detail, and it is shown in a structured way how the different channels can be used profitably. It becomes clear that the right mix of paid (advertising, advertorials), earned (media work), shared (social media), and owned content (publications, own website) must be found, taking into account the interests of all parties involved. Only by proactively communicating construction projects across all channels can resistance be avoided and the success of the project assured. A worthwhile, constructive read.