This book explores how IT companies - from startups to corporations - can continue to find and retain the best employees in the future. Employer branding and headhunting are the two recruiting concepts that IT companies rely on during times of skilled labor shortages. However, efforts are increasingly less successful. Clichés like "unique development opportunities," "exciting projects," and "collegial working atmosphere" no longer attract IT experts. The "Hype Strategy," a six-point plan, demands a radical rethink from IT employers to understand what employees truly want today. The author draws on his extensive experience as a personnel and strategy consultant, supporting his theses with interviews and practical examples. Concrete recommendations for action accompany the journey to effective IT recruiting.