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German, Steffen Silbermann, 2017More than 10 pieces in stock at supplier
Product details
Steffen Silbermann develops and examines a comprehensive model of customer loyalty in online retail, which takes into account 16 central influencing factors. Based on this, he systematically determines how the changes in personality traits and requirements associated with customer aging lead to a changed significance of these customer loyalty determinants. From these insights, he derives implications for the design of business relationships in online retail.
topic | Social sciences |
Language | German |
Author | Steffen Silbermann |
Year | 2017 |
Number of pages | 571 |
Book cover | Paperback |
Item number | 9768502 |
Publisher | Springer |
Category | Reference books |
Release date | 26.9.2018 |
topic | Social sciences |
Language | German |
Author | Steffen Silbermann |
Year | 2017 |
Number of pages | 571 |
Book cover | Paperback |
CO₂ emissions | 0,5 kg |
Climate contribution | EUR 0,12 |
Product Safety |
30-day right of return if unopened
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Source: Galaxus- 1.Rheinwerk0 %
- 1.S.Fischer0 %
- 1.Springer0 %
- 1.Stämpfli0 %
- 1.Ullstein0 %
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How often is a product of this brand in the «Reference books» category returned?
Source: Galaxus- 57.Penguin Random House1,1 %
- 57.Piper1,1 %
- 57.Springer1,1 %
- 60.An der Ruhr1,2 %
- 60.Don Bosco1,2 %