Leading with clarity for successful management - shaping a dynamic company - confidently facing the challenges of a connected world - harnessing the potential of individuals within the organization: this is the focus of this book. Embedded in the concept of "Leading by Meaning," Fintz provides answers to the question of how leadership in the 21st century can be market- and purpose-oriented, especially with the latest contributors, the Maybe Generation (Generation Y, Digital Generation). One thing is clear: we will need less manpower and more brainstorming; success belongs - as it always has - to those who lead with courage, openness, and foresight. This is not a book for those who wait for circumstances to align in their favor. It is an essential read for leaders who want to think and lead forward.