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Markensoziologische Werbung

German, Oliver Carlo Errichiello, 2013
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Product details

In recent years, numerous publications have emerged on the sociology of brands. However, there is no work that addresses the brand sociological theory of advertising. The author outlines the current state of research and develops clear parameters using the example of Fiat advertising in Germany to optimize the resonance of an advertisement.

Key specifications

topic
Social sciences
Language
German
Author
Oliver Carlo Errichiello
Year
2013
Number of pages
344
Book cover
Paperback

General information

Item number
7157846
Publisher
Springer
Category
Reference books
Release date
7.2.2013

Book properties

topic
Social sciences
Language
German
Author
Oliver Carlo Errichiello
Year
2013
Number of pages
344
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,35 kg
Climate contribution
EUR 0,12

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14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
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  • 1.Rheinwerk
    0 %
  • 1.S.Fischer
    0 %
  • 1.Springer
    0 %
  • 1.Stämpfli
    0 %
  • 1.Ullstein
    0 %

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Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Galaxus
  • 56.Orell Füssli
    1,1 %
  • 56.Penguin Random House
    1,1 %
  • 56.Springer
    1,1 %
  • 60.An der Ruhr
    1,2 %
  • 60.Don Bosco
    1,2 %
Source: Galaxus