The book 'Marketing in the IT Industry' specializes in a sector where marketing is often insufficiently practiced. The authors have decades of marketing experience, which they illustrate in this book with practical examples. The reader receives a genuine guide, not a theoretical work. Thus, the book is an absolute must for every marketing manager and marketing employee within the IT industry, as well as for any agency that has clients in this sector. The book covers the key elements of marketing and presents them in a practical manner, ranging from various marketing strategies to corporate design and different marketing tools.