This book takes the reader on a mathematical journey from a number-theoretic point of view to the realm of Markov's theorem and the uniqueness conjecture, gradually unfolding many beautiful connections until everything falls into place in the proof of Markov's theorem. What makes the Markov theme so attractive is that it appears in an astounding variety of different fields, from number theory to combinatorics, from classical groups and geometry to the world of graphs and words. Along the way, there are also introductory forays into some fascinating topics that do not belong to the standard curriculum, such as Farey fractions, modular and free groups, hyperbolic planes, and algebraic words. The book closes with a discussion of the current state of knowledge about the uniqueness conjecture, which remains an open challenge to this day. All the material should be accessible to upper-level students.