This essential provides an analysis as a starting point for determining your own employer attractiveness in the nursing sector. Identifying the strengths and weaknesses of your own facility allows for the derivation and implementation of strategic measures, involving employees in the process. Various components for internal communication support a respectful and constructive collaboration. For implementation in senior care facilities, this essential includes 21 practical checklists and 16 tools (guides, handouts, templates, and questionnaires) to gradually establish sustainable structures with simple means. Despite challenging economic conditions and a poor image of the entire industry, nursing homes must be attractive employers in order to recruit and retain nursing staff in the long term.