This book provides the practical knowledge needed to attract new patients and retain existing ones in your dental practice. In today's competitive environment, mere professional competence is not enough. Additionally, recommendations from satisfied patients are just one of many ways to increase your visibility. Take advantage of the potential of targeted and systematic marketing to draw attention to your practice. When properly understood and implemented, ethics and marketing are not contradictory even in healthcare. Analyses, concepts, implementation: What makes my practice unique compared to others? Who is my main target group? What are their needs? What are the focal points of my practice (e.g., pediatric dentistry, hypnosis)? What options do I have for implementing systematic marketing? What are the special features?.