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Neuromarketing

German, Gerhard Raab, Maik Schindler, Oliver Gernsheimer, 2013
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Product details

Gerhard Raab, Oliver Gernsheimer, and Maik Schindler provide a well-founded insight into the still young field of neuromarketing. As an interdisciplinary approach combining economics, psychology, and neuroscience, the aim of this research area is to generate new insights for marketing.

Key specifications

topic
Mathematics & Natural Sciences, Social sciences
Language
German
Author
Gerhard Raab, Maik Schindler, Oliver Gernsheimer
Year
2013
Number of pages
372
Book cover
Paperback

General information

Item number
7160059
Publisher
Springer
Category
Reference books
Release date
27.9.2013

Book properties

topic
Mathematics & Natural Sciences, Social sciences
Language
German
Author
Gerhard Raab, Maik Schindler, Oliver Gernsheimer
Year
2013
Number of pages
372
Edition
3
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,35 kg
Climate contribution
EUR 0,12

Legal Notice

Product Safety

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
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Statutory warranty score

How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?

Source: Galaxus
  • 1.Rheinwerk
    0 %
  • 1.S.Fischer
    0 %
  • 1.Springer
    0 %
  • 1.Stämpfli
    0 %
  • 1.Ullstein
    0 %

Statutory warranty case duration

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Source: Galaxus
  • Springer
    Not enough data
  • An der Ruhr
    Not enough data
  • Anaconda
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  • Ariston
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  • Avery Publishing Group
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Unfortunately, we don't have enough data for this category yet.

Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Galaxus
  • 56.Orell Füssli
    1,1 %
  • 56.Penguin Random House
    1,1 %
  • 56.Springer
    1,1 %
  • 60.An der Ruhr
    1,2 %
  • 60.Don Bosco
    1,2 %
Source: Galaxus