In this book, Urs Kind examines business models for the production of branded entertainment content on YouTube in Germany, as well as the factors that lead to optimal user acceptance. In the field of media economics, a vertically intermediate media network for content production is described, and the foundation for automated and comprehensive measurement of attitudes toward advertising (Aad) on online distribution platforms is established. Optimal user acceptance is measured by the ratio of likes to dislikes (sentiment rate), which is influenced by the following factors: the fit between the brand and the YouTuber, transparent communication of brand funding, and the technical quality of the video.