The identity of a company forms the basis for its success. It is reflected in a consistent and credible presence of the company both internally and externally. What significance does identity have in corporate collaborations such as mergers, alliances, or joint ventures? How is it shaped in virtual companies or in the context of increasing internationalization? The author, a specialist in corporate identity tasks, develops the management of identity design with vision, mission statement, and corporate language. He addresses central aspects such as corporate identity and brand, as well as corporate identity and corporate governance. This book provides new impulses for the topic of corporate identity and, above all, establishes the connection to the pragmatic management of organizations. Examples of successful identity development include Lucent Technologies, ABB, and Siemens.