The book assists companies in planning a product launch. It presents a range of tools from business management that can help the case study participants support a company in preparing for the product introduction. The company featured is active in many sectors of the food industry and is planning to establish a new grain snack in the market. The risks and challenges of a product launch are discussed. Through intensive preparation for the product introduction, these risks are reduced, and expectations regarding success or failure become more realistic. The insights gained are thus already integrated into product development and design. The tools learned can be easily applied to one's own company.