Prozessmanagement im vertikalen Marketing
German, Dieter Ahlert, Stefan Borchert, 2012More than 10 pieces in stock at supplier
Product details
Enhanced customer orientation requires increasingly closer cooperation among the players in the value chain. This book provides directly applicable practical knowledge for efficient, customer-oriented management of cross-stage marketing processes. Here, decision-makers gain the know-how for the successful design and implementation of ECR collaborations.
topic | Social sciences |
Language | German |
Author | Dieter Ahlert, Stefan Borchert |
Year | 2012 |
Number of pages | 380 |
Book cover | Paperback |
Item number | 7596286 |
Publisher | Springer |
Category | Reference books |
Release date | 1.2.2018 |
topic | Social sciences |
Language | German |
Author | Dieter Ahlert, Stefan Borchert |
Year | 2012 |
Number of pages | 380 |
Book cover | Paperback |
CO₂ emissions | 0,35 kg |
Climate contribution | EUR 0,12 |
Product Safety |
30-day right of return if unopened
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