In an effort to consolidate budgets for public authorities and businesses, especially during times of crisis, cuts are also being made in the cultural sector. Not only are subsidies from states, regions, and municipalities being reduced, but also the funds that companies have traditionally provided for classic sponsorship. This is because no one knows exactly what cultural engagement brings to a company. Wolfgang Lamprecht addresses this very question in his study, which is intended as a contribution to PR and marketing research. The concept is called Corporate Cultural Responsibility; the author's central thesis is that entrepreneurial cultural engagement will only survive if it is understood as a communicative self-interest and can be demonstrably correlated with an economic benefit.