The book discusses the unique challenges faced by companies in the social economy, which are confronted with increased burdens, rising cost pressures, and the need for savings. Other important questions include the driving and hindering factors for innovation activities within social economy companies. In the case study, the participants conduct an industry and competitive analysis. Based on this, a business model for a company in the social economy is developed, and the strategic direction is determined. Furthermore, the necessary corporate culture in the field of social economy is analyzed, discussed, and ultimately formulated. Finally, there is a sales analysis that addresses the specific characteristics of selling services in the social economy. The tools provided can also be applied to other companies.