Strategic International Management
English, Hanna Schramm-Klein, 2015Only 1 piece in stock at supplier
Product details
A compact overview of the most relevant concepts and developments in international management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how production and sourcing, research and development, marketing, human resource management, and controlling must be designed in an international company, along with the models available to understand those activities in an international context. In 23 lessons, a comprehensive overview of all key issues is provided. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this third edition, all chapters have been updated.
Language | English |
Author | Hanna Schramm-Klein |
Year | 2015 |
Number of pages | 565 |
Book cover | Paperback |
Item number | 7661919 |
Publisher | Springer |
Category | Non-fiction |
Release date | 20.2.2015 |
Language | English |
Author | Hanna Schramm-Klein |
Year | 2015 |
Number of pages | 565 |
Edition | 3 |
Book cover | Paperback |
CO₂ emissions | 2,56 kg |
Climate contribution | EUR 0,12 |
Height | 240 mm |
Width | 160 mm |
Weight | 1170 g |
Product Safety |
30-day right of return if unopened
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