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Strategy and Success Factors of Business Schools

English, Anne Kathrin Adam, 2016
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Product details

Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy, as well as the relationship between goals, strategy, and factors of success of business schools. The author provides an overview of the content of mission statements and strategic profiles of 521 U.S. AACSB-accredited business schools, highlighting the importance of various factors of influence on selected dimensions of market success. Her findings emphasize the significance of establishing a clear strategic focus.

Key specifications

Language
English
Author
Anne Kathrin Adam
Year
2016
Number of pages
262
Book cover
Paperback

General information

Item number
7641135
Publisher
Springer
Category
Reference books
Release date
5.2.2018

Book properties

Language
English
Author
Anne Kathrin Adam
Year
2016
Number of pages
262
Edition
1
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,35 kg
Climate contribution
EUR 0,12

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24 Months statutory warranty
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