Search engines are the most commonly used tool for finding information, services, and products on the internet. 90% of all users start their search through search engines. The biggest challenge for content providers is to actually be found by their target audience through search engines. In this context, the ranking position in the search results list is an extremely important criterion that has a direct impact on the economic success of a website. This book explains in an easily understandable way how search engines work and the criteria by which ranking positions are determined. A detailed action guide precisely outlines how to optimize websites to achieve one of the top positions in search engines. After reading this book, the reader will have all the knowledge needed to optimally position websites in search engines.