Learn how to present a business case for building a technical community and how to build that community from the ground up. Uniquely split into two distinct sections, this exciting new book teaches you how to communicate successfully through channels and events, what considerations you should make for community etiquette, how to identify tools to measure your success, how to build both your company and personal brand, and much more. Written by a key community engager and leader who has built successful, well-known technical communities, the methods in this book are based on real-world experience and will work for you.

What you'll learn:

• Define community and sell community to your company
• Find, build, and engage with the community
• Determine how and when to hire community managers
• Build your own personal brand

Who this book is for:
Any business leaders, owners, or stakeholders in the tech industry.