Product details
The authors present the concept of pyramid communication in this book and describe this approach using clearly understandable methods and illustrative examples. Presentations need to convey the essentials concisely and directly. Boards, supervisors, or clients have less and less time to endure lengthy presentations that dissect every detail. However, the reality often looks different. Results and messages are derived step by step from analyzed details and only appear at the end of a confusing slide battle. In contrast, pyramid communication consistently works with clear messages, top-down detailing, and a coherent structure. The result is presented at the beginning, supported by substantive content. The recipient then decides for themselves what they want to explore further.
Language | German |
Author | Axel Schoof, Karin Binder |
Year | 2017 |
Number of pages | 399 |
Book cover | Hard cover |
Item number | 7102900 |
Publisher | Springer |
Category | Reference books |
Manufacturer No. | 9783658174897 |
Release date | 20.7.2017 |
Language | German |
Author | Axel Schoof, Karin Binder |
Year | 2017 |
Number of pages | 399 |
Edition | 2 |
Book cover | Hard cover |
CO₂ emissions | 0,35 kg |
Climate contribution | EUR 0,12 |
Product Safety |
30-day right of return if unopened
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