This book provides a compact overview of the field of tourism psychology, which is gaining increasing interest. Tourism psychology is presented along a travel chain. Starting from the advertising encounter to the holiday memories after the trip, essential psychological aspects are addressed. Key topics include: the tasks and goals of tourism psychology, the design of tourist advertising, the travel decision-making process, travel and vacation anxieties, experiences at the holiday destination, and the management of teams and travel groups. This textbook is primarily aimed at students, but not exclusively. It supports all those responsible and employees in the tourism sector in better understanding travelers' behavior and responding appropriately. About the author: The author is a lecturer at Harz University.