The right pricing strategies are essential for the sustainable profitability and competitiveness of your company. Price increases are, in this context, the pinnacle of sales. However, there is currently a critical weakness: the strategy is the focus, while the implementation tends to remain in the shadows. Matthias Huckemann and Thorsten Krug provide you with "Implementation Management of Pricing Strategies," offering concrete suggestions and ideas for the successful and effective implementation of pricing strategies through sales. They highlight the levers for profitable, sustainable growth and present ways to tackle the challenges that arise during the implementation of pricing strategies. The topic of pricing strategies is relevant; implementation is key.