"Vanity Fairs" by Georg Franck offers an in-depth analysis of the attention economy, which is based on the fundamental motive of self-esteem. The book describes how income from valued attention is directly linked to self-worth. This dynamic is referred to as "vanity fairs," where individuals compete for the perception and recognition of others. Franck examines how these markets not only appeal to individual passions but are also socially utilized to meet complex demands. The author highlights the intersection between the social economy of attention and the inner psychological economy of self-worth, particularly analyzing the fields of modern science and postmodern media culture. In these contexts, attention is viewed as a currency, leading to both remarkable success and challenges associated with the monetization of attention.