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Vertrieb in differenzierten Mehrkanalsystemen

German, Markus Bergmeier, 2017
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Product details

In this book, Markus Bergmeier illustrates through three studies that the systematic design and coordination of distribution systems can lead to sustainable profit increases in companies. The first study links game-theoretical modeling with an empirical application, allowing for the simulation and evaluation of complex distribution system design options before they are implemented. The decision support system developed and tested in the second study can enhance the quality of dynamic pricing in distribution systems and reduce systematic judgment biases among sales managers. The third study identifies key factors influencing the popularity of online deals and assists manufacturers and retailers in optimizing promotional activities.

Key specifications

topic
Social sciences
Language
German
Author
Markus Bergmeier
Year
2017
Book cover
Paperback

General information

Item number
8035139
Publisher
Springer
Category
Reference books
Release date
3.4.2017

Book properties

topic
Social sciences
Language
German
Author
Markus Bergmeier
Year
2017
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,5 kg
Climate contribution
EUR 0,12

Legal Notice

Product Safety

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
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  • 1.Rheinwerk
    0 %
  • 1.S.Fischer
    0 %
  • 1.Springer
    0 %
  • 1.Stämpfli
    0 %
  • 1.Ullstein
    0 %

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Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Galaxus
  • 56.Orell Füssli
    1,1 %
  • 56.Penguin Random House
    1,1 %
  • 56.Springer
    1,1 %
  • 60.An der Ruhr
    1,2 %
  • 60.Don Bosco
    1,2 %
Source: Galaxus