Considered, but also understood? To assess the success of knowledge transfer achieved through multimodal print clusters, it is essential to illuminate the aspect of coherence formation from the recipient's perspective. Dagmar Gehl expands the existing methodological repertoire of media studies reception research by combining eye-tracking data with traditional questionnaire-based knowledge tests and a knowledge diagnosis through concept maps. In the second part of the work, she illustrates this with a case study that examines coherence formation in complex process graphics.