In many companies, technical experts are still treated as second-class compared to executives. At the same time, their importance has significantly increased due to global market conditions. Knowledge embedded in products and the processes necessary for their production has become increasingly crucial for competitive advantage. The economic value of a technical expert, in this context, depends on the extent to which their specific knowledge can be utilized by their organization. What does entrepreneurial action by technical experts mean in light of this? What can they do concretely to become more effective for the benefit of their companies as well as for their own advantage? Key factors include a clear understanding of their role and self-perception, a good understanding of the organization they are part of, and various soft skills.