Patients are not consumers. This assertion generally defends the primacy of medical criteria over economic considerations in healthcare. Benjamin Ewert aims to critically question these one-dimensional role assignments in healthcare and to demonstrate that they inadequately reflect the reality of care provision. In his study, the author advocates for recognizing and taking seriously a spectrum of possible identities: users of healthcare services embody, in their person and actions, elements of patient, co-producer, and consumer. This consequently leads to a multidimensional understanding of users, in which being a consumer in healthcare is integrated as part of a "multiple user identity." Within the framework of an empirical study.