This book is aimed at all financial service providers who want to take advantage of the new opportunities presented by Web 2.0: professionals and executives from banks, insurance companies, savings banks, as well as all distribution partners in the industry, financial sales organizations, associations, and clubs. The book provides an overview of the application possibilities of Web 2.0 in the financial services sector and demonstrates through various practical examples and case studies what is already working in the industry and what is not. "Easily understandable, well-written, current content, consistent industry relevance, and high didactic quality." Professor Dr. Heinrich Schradin, University of Cologne. "Web 2.0 presents a significant challenge for the financial industry. This book clearly and understandably illustrates through many practical examples how banks, insurance companies, and financial service providers can successfully leverage the potential of Web 2.0.".