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Winning Minds

English, Simon Lancaster, 2015
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Product details

Information about the author

Simon Lancaster

Blurb
Shhh. Did you know there is a secret language of leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today?

The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the language of leadership.

With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain.

We know what the brain does.

Key specifications

Language
English
Author
Simon Lancaster
Year
2015
Number of pages
236
Book cover
Paperback

General information

Item number
7721805
Publisher
Springer
Category
Non-fiction
Release date
11.2.2018

Book properties

Language
English
Author
Simon Lancaster
Year
2015
Number of pages
236
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,94 kg
Climate contribution
EUR 0,12

Legal Notice

Product Safety

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
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