This book dispels prejudices in sales and starts from the bold thesis: Selling is one of the most beautiful professions in the world - as long as one finds the right attitude and is fundamentally a people person. Many salespeople struggle with their profession or even deny it, as they bear enormous responsibility for their company but also contend with a poor image. Therefore: Let go of the negative perceptions, embrace a positive, relaxed, and above all meaningful and useful attitude. The authors, both passionate salespeople themselves, focus on people rather than sales techniques in their considerations. They vividly explain which beliefs and clichés hinder salespeople from succeeding and what inner attitude leads to joy in the profession, greater satisfaction in life, and an increase in sales success. An encouraging read.