This guide demonstrates how a systematic analysis of stakeholders related to the performance profile, remuneration, and commissioning of project management services in the construction and real estate sector significantly contributes to risk minimization. In addition to the internal success factors of a project, external influences must also be taken into account. To this end, guidelines and tools for analysis and strategy development are presented. Stakeholders of a project in the construction and real estate sector are groups or individuals whose interests and sphere of influence are affected by this project. For application, an individual project-specific design is required, taking into account the project goals, the relevant boundary conditions, and the specific parameters. This brief guide is related to the investigations into the performance profile.