Brands are ubiquitous: from toothpaste and coffee to the advertisements on billboards on the way to work, and even the products used in leisure activities. Hardly anyone in the developed world wants or can avoid contact with them in their daily lives. What was once just a marketing tool among many in the early days of branding has now become a central concept for ensuring business success, especially in the consumer goods sector. However, the accompanying information overload increasingly overwhelms consumers when it comes to evaluating products. As a result, the brand's image gains significance as a differentiating factor. A strong brand image creates trust, fosters a sense of identity, and ultimately leads to customer loyalty to the brand. The stronger the presence of the company.