The comprehensive introductory course for anyone looking to establish themselves in the graphic scene provides an informative overview of the numerous fields of work for a designer. Starting with conceptual work, the reader is guided through various digital and analog media areas. Richly illustrated, it gives them a sense of the demands placed on design. Digital image editing techniques are just as much in focus as the creation of moving images and the design of websites. The supplementary exercise instructions for applying and deepening the learned material make this volume a practical workbook that effectively educates newcomers.