In an age of self-service stores, saturated markets, and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect, it is uniquely positioned compared to books written by artists, architects, and interior designers, which lack a solid research foundation, and academic journal articles, which are often inaccessible to the educated yet non-specialized reader. In writing this book, the author draws on both recent research.