In the age of media convergence, interactive cultural techniques, and digital design, the creation of products, forms, and functions is no longer conceivable without narrative impulses, concepts, and structures. This volume provides an overview introduction to both theoretical and practical foundations of storytelling. It outlines different fields of design and creation in relation to the storytelling that can be realized through them. As a result, designers should be portrayed and trained not only as creators but also primarily as storytellers.