You have started a business and want to market yourself? You don’t just want to offer a product, but create experiences and open up worlds? Then it’s time for storytelling. Do you have little time and only a small budget available? This book shows you how to develop your personal story with minimal effort and which format and platform are right for you. Let yourself be inspired by the numerous practical examples in this book and build a whole treasure trove of stories. Tailored to your needs and those of your customers.