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Storytelling in der internen Unternehmenskommunikation

German, Tatiana Belgorodski, 2017
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Product details

Tatiana Belgorodski examines storytelling for the first time in the context of internal corporate communication. She demonstrates how stories work and the influencing factors that determine their effectiveness for internal (change) communication. Based on insights from cognitive and social psychology, the risks and opportunities of storytelling are discussed. Interviews with company representatives provide insight into the practice of storytelling in a global pharmaceutical company. The author offers a comprehensive presentation and evaluation of various storytelling examples and develops a model for the application and benefits of storytelling for communication managers and executives.

Key specifications

Language
German
Author
Tatiana Belgorodski
Year
2017
Number of pages
268
Book cover
Paperback

General information

Item number
9768525
Publisher
Springer
Category
Reference books
Release date
26.9.2018

Book properties

Language
German
Author
Tatiana Belgorodski
Year
2017
Number of pages
268
Edition
1
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,5 kg
Climate contribution
EUR 0,12

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30-day right of return if unopened
24 Months statutory warranty
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