In this book, you will learn how to pragmatically and successfully apply storytelling with the 3-act structure in your company or for your product. Oliver Grytzmann first demonstrates how the proven fundamental structures of storytelling from literature and theater can be transferred to businesses. This sharpens your perspective for exciting business stories. You will recognize which stories your company can tell today and in the future. With the art of storytelling, it becomes possible to convey the essential values of a product or corporate culture in memorable images. A prerequisite for this is that the right protagonists are integrated into an engaging narrative. In this book, you will learn how to achieve that. The content for the curious: good storytelling in theater, literature, and film for seekers: how stories are told and shared.