Strategically position yourself - secure the future of the company. Increasing economic pressure, political and social changes, as well as rapidly advancing technological possibilities require professionals in social institutions and services to find the right response to these volatile conditions without losing sight of the company's mission. Only in this way can the sustainable existence of the company be ensured. Based on the goals and guiding principles of social institutions, as well as the specifics of social work, the author presents the most important analytical tools and strategies for the organization as a whole and for individual business areas: delineation of strategic business areas according to needs, target groups, and technologies. Planning and analysis.