Your company's success hinges on an efficient sales process. However, only with a well-thought-out strategy can sales success be established sustainably within your organization. A good sales strategy is characterized by a pragmatic and results-oriented approach. The more stringent the implementation, the easier it is to break down the strategy to individual employees. Develop a sales strategy that reflects your corporate vision and involve your entire sales team in the success! Renowned sales experts Wolf M. Lasko and Lara M. Lasko combine over 20 years of consulting experience and show you in this book how to effectively utilize the tools presented. Learn about the key levers for the consistent implementation of your sales strategy and make use of them.